The branding design project for Rapa Nui National Park focuses on creating a cohesive and visually striking identity that reflects the essence of this World Heritage Site. The logo design features a simplified silhouette of the iconic Moai face rock structures, crafted to be instantly recognizable while maintaining simplicity. By integrating two Moai faces seamlessly, the logo establishes a strong brand identity. The color palette draws inspiration from the natural landscape of Rapa Nui, incorporating earth tones that mirror the island's rocky terrain, lush greenery, ocean hues, and sandy beaches. Soft-edged typography reminiscent of the Moai heads adds a historical touch, while a subtle line work pattern evokes the island's cultural and archaeological significance. Through thoughtful design elements, including the logo, color palette, typography, and graphic elements, the branding captures the unique charm and historical significance of Rapa Nui, establishing a cohesive visual identity for the national park.