figure & ground
The figure and ground poster typography project explores the interplay between positive and negative space using Gestalt principles. Employing only black and white typography, each square contains a letter and a number, forming the word "typography" and encompassing the numbers 0-9. Through deliberate arrangement and manipulation of figure and ground relationships, the composition achieves visual intrigue and clarity. By skillfully integrating Gestalt principles, the poster showcases the versatility and aesthetic potential of typographic design.